As Art Director for Watch Station, I worked with the brand’s Creative Director, Copywriters and Product Managers to rebrand and establish a new look and feel for the brand. This included creating a new custom logo, selecting brand fonts & colors and establishing overall visual guidelines that would work for web and in-store print needs.
Web Design
Collaborating with the brand team, I helped to concept seasonal campaigns for Watch Station. I then worked with photographers to shoot our own images and create various homepage and landing page mockups. I also worked with developers to successfully hand off assets and aid in site testing.
