Watch Packaging
As lead designer on the Kate Spade New York watch team, I was responsible for designing all packaging needs for the brand. I worked alongside product developers to create detailed mechanicals for production and assisted in approving prototypes and samples. I successfully created various hangtags, insert cards, and unique packaging for watches, straps and limited edition gift sets.
Marketing Graphics
I collaborated with the Kate Spade brand team to help execute a smartwatch-focused photoshoot. With these images I then created both print and digital promotional graphics along with design standards and usage guidelines for second party usage.
