JAMES AVERY CHARM EVENT CAMPAIGN
LOGO & BRANDING | DIGITAL TOOLKIT | ILLUSTRATION | PHOTOGRAPHY ART DIRECTION
Charm Event is James Avery’s only sale of the year and one of the brand’s biggest selling moments. For the 2026 campaign, I had the opportunity to rebrand the existing visual identity and help establish a fresh look and feel for the event.
I designed the primary logo, graphic elements, typography, and illustrations that formed the foundation of the campaign’s visual system. I also helped establish a comprehensive visual toolkit, providing assets and creative direction that were applied across the 360° campaign including email, web, print, social, paid social, and in-store visuals, creating a cohesive brand experience across every customer touchpoint.
